Donut Media is an American automotive content brand, known primarily for its eponymous YouTube channel and online merchandise store. Between 2018 and 2020, the channel saw breakout success due to its “Up To Speed” series.
In the series, host James Pumphrey explains the origins of automotive models, brands, and other car-related items with cult followings such as the Nissan GT-R, Plymouth Barracuda, and Suzuki Samurai. Donut Media released a Kickstarter project called Stocky which is a series of collectible toy cars based on real cars, but the Stocky toys have cartoonish proportions, similar to Hot Wheels’ Tooned line of toy cars.
Who owns Donut Media?
Donut Media was founded in 2015 by Matt Levin, a former product head at AwesomenessTV, Ben Conrad, and Nick Moceri. The channel’s first video was about the 24 Hours of LeMons. It achieved early viral success with its 2016 video Two Grannies, One Lamborghini, which for many years was the channel’s most-viewed video.
Donut Media tried to re-create Elon Musk’s Tesla Roadster stunt by sending a Hot Wheels Tesla Roadster car into space. Donut Media received $800,000 in seed funding in a round led by Techstars Ventures. In November of that year, it partnered with NASCAR to offer lighthearted racing-related content.
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